Joshua Fregiste
Evidence-led case studies demonstrating paid acquisition, commercial growth, marketing analytics, stakeholder management, creative partnership execution and e-commerce launch delivery.
Four case studies. Four different skill sets.
Performance Marketing & Growth Manager with case studies spanning paid acquisition, marketing analytics, commercial partnerships and e-commerce launch delivery. My work connects campaign strategy, reporting systems and creative execution — turning fragmented processes into measurable, repeatable results for funded training programmes, internal reporting stakeholders, commercial partnership brands and a newly launched sportswear label.
Taking O3 Performance from brand concept to a live international storefront.
- 01Developed and refined the Shopify customer experience across Switzerland, EU, UK and international storefronts.
- 02Implemented conversion-focused merchandising — the ONE SET bundle and Complete the Look cross-sell.
- 03Coordinated digital launch touchpoints across website, Instagram, TikTok and Shopify email.
- 04Continue content and partnership activation for Chiefs Protein and blue Sport.
Six things my case studies consistently prove.
Paid Media & Budget Efficiency
Restructured Meta campaigns by audience segment and refined targeting from broad to high-intent signals — cutting cost-per-lead by 39% without increasing spend.
Marketing Analytics & Reporting
Built a Power BI dashboard on a structured Excel data source, cutting weekly reporting time by 75% and giving leadership one source of truth.
Audience & Creative Refresh
Refreshed ad creative and narrowed targeting from broad, generic signals to tight, high-intent segments — lifting lead volume by 62%.
Stakeholder Alignment
Designed a reporting system adopted org-wide, from CEO and COO down to Sales, Ops and Quality teams.
Commercial Partnership Activation
Activated brand partnerships — Chiefs Protein and blue Sport — across Instagram, YouTube and Swiss broadcast media.
E-Commerce Launch Delivery
Helped take O3 Performance from brand concept to a live Shopify storefront — localised markets, set bundles and cross-sell — launched 27 September 2026.
Proof across paid media, analytics, partnerships and e‑commerce.
Four case studies showing how I connect strategy, execution and measurable results — each set out with the problem, the approach and the numbers behind it.
Paid Acquisition & Budget Efficiency
Restructured Meta campaigns by audience segment and refined targeting, cutting cost-per-lead by 39% while holding spend flat.
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Marketing Analytics & Reporting
Replaced fragmented spreadsheets with a single Power BI dashboard, cutting weekly reporting time by 75%.
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Commercial Partnerships & Athlete Brand Growth
Directed content and creative for two live partnerships — Chiefs Protein and blue Sport — across social and Swiss broadcast media.
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Brand Launch & Digital Growth
Took a premium sportswear brand from concept to a live Shopify storefront across four market regions, launched 27 September 2026.
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