Joshua Fregiste
Evidence-led case studies demonstrating paid acquisition, commercial growth, marketing analytics, stakeholder management and creative partnership execution.
Three case studies. Three different skill sets.
Performance Marketing & Growth Manager with case studies spanning paid acquisition, marketing analytics and commercial creative partnerships. My work connects campaign strategy, reporting systems and creative execution — turning fragmented processes into measurable, repeatable results for funded training programmes, internal reporting stakeholders and commercial partnership brands.
Activating brand partnerships and early creative direction for Die Drei Okafors.
- 01Own content and social strategy across Instagram and YouTube for two live commercial partnerships.
- 02Support creative direction for blue Sport's studio and broadcast appearances on Swiss television.
- 03Direct the O3 launch shoot — product-led portraits and kit detail across three colourways.
- 04Design O3 campaign visuals and prototype concepts using Adobe Express and AI tools.
Six things my case studies consistently prove.
Paid Media & Budget Efficiency
Restructured Meta campaigns by audience segment and refined targeting from broad to high-intent signals — cutting cost-per-lead by 39% without increasing spend.
Marketing Analytics & Reporting
Built a Power BI dashboard on a structured Excel data source, cutting weekly reporting time by 75% and giving leadership one source of truth.
Audience & Creative Refresh
Refreshed ad creative and narrowed targeting from broad, generic signals to tight, high-intent segments — lifting lead volume by 62%.
Stakeholder Alignment
Designed a reporting system adopted org-wide, from CEO and COO down to Sales, Ops and Quality teams.
Commercial Partnership Activation
Activated brand partnerships — Chiefs Protein and blue Sport — across Instagram, YouTube and Swiss broadcast media.
Creative Direction & Production
Directed the O3 launch shoot and campaign film — shot direction, lighting treatment and colourway pairings mapped to the brand identity system.
Proof across paid media, analytics and creative production.
Three case studies showing how I connect strategy, execution and measurable results — each set out with the problem, the approach and the numbers behind it.
Paid Acquisition & Budget Efficiency
Restructured Meta campaigns by audience segment and refined targeting, cutting cost-per-lead by 39% while holding spend flat.
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Marketing Analytics & Reporting
Replaced fragmented spreadsheets with a single Power BI dashboard, cutting weekly reporting time by 75%.
Read case study
Commercial Partnerships & Athlete Brand Growth
Directed content and creative for two live partnerships, plus the O3 launch shoot and early brand development.
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