Product-led creative direction for the Chiefs Protein partnership
The problem
“Die Drei Okafors needed creative and content support to activate their commercial partnerships — Chiefs Protein and blue Sport (Swiss broadcaster) — naturally across social and broadcast media.”
Strategy
Incorporate partner products and branding naturally into training and lifestyle content without disrupting DDO's own voice.
Support both social-first content (Chiefs) and broadcast/media appearances (blue Sport).
Execution
Optimised content and social strategy across Instagram and YouTube supporting both partnerships.
Supported creative direction for blue Sport studio/broadcast appearances and published social content.
My role
Contributed to digital content strategy, partnership activation and creative direction across Chiefs Protein and blue Sport, using audience insights and AI-assisted tools to support engagement and commercial opportunities.
121.7K Views
Chiefs Protein · account views, last 30 days
20.5K+ Views
blue Sport · studio & social content
81.1K Views
World Cup giveaway · 2,193 likes, 1,035 comments
Live
Chiefs Protein
121.7K account views (30 days) · Instagram integration across training and lifestyle content.
Live
blue Sport
Swiss broadcaster · studio & social content, 20.5K+ views.
DDO brand identity system — design consistency
The wordmark, icon and lockup guidelines applied consistently across all campaigns and social content shown in this case study
Social reach & Chiefs Protein integration
Instagram professional dashboard — 121.7K views in 30 days
Matchday story content integrating Chiefs Protein
Published Chiefs content — individual brothers' collab posts typically outperform the shared page
World Cup giveaway campaign — 81.1K views, 2,193 likes, 1,035 comments
Takeaway
Partnership work like this is as much about restraint as creative output — keeping a partner's product visible and true to the brand's own voice, while building something new alongside it.
