Die Drei Okafors — activating two live commercial partnerships across social and Swiss broadcast media, and directing the launch shoot and creative development for O3, their own clothing brand.
Launch campaign film introducing O3's performance-led identity through movement, discipline and athlete storytelling
The problem
“Die Drei Okafors needed creative and content support to activate their commercial partnerships — Chiefs Protein and blue Sport — naturally across social and broadcast media, alongside early creative development for their own O3 clothing brand.”
Strategy
Incorporate partner products and branding naturally into training and lifestyle content without disrupting DDO's own voice.
Support both social-first content (Chiefs) and broadcast/media appearances (blue Sport).
Develop early brand assets for O3 alongside partner work, using existing imagery and videography.
Execution
Optimised content and social strategy across Instagram and YouTube supporting both partnerships.
Supported creative direction for blue Sport studio/broadcast appearances and published social content.
Used Adobe Express and AI tools (Apetelligence, ChatGPT) to design O3 campaign visuals and prototype concepts.
My role
Contributed to digital content strategy, partnership activation and creative direction across Chiefs Protein, blue Sport and O3, using audience insights and AI-assisted tools to support engagement, brand development and commercial opportunities.
121.7K Views
Chiefs Protein · account views, last 30 days
20.5K+ Views
blue Sport · studio & social content
81.1K Views
World Cup giveaway · 2,193 likes, 1,035 comments
Live
Chiefs Protein
121.7K account views (30 days) · Instagram integration across training and lifestyle content.
Live
blue Sport
Swiss broadcaster · studio & social content, 20.5K+ views.
In progress
O3 (secondary)
Early brand assets, pre-launch.
DDO brand identity system — design consistency
The wordmark, icon and lockup guidelines applied consistently across all campaigns and social content shown in this case study
Social reach & Chiefs Protein integration
Instagram professional dashboard — 121.7K views in 30 days
Matchday story content integrating Chiefs Protein
Published Chiefs content — individual brothers' collab posts typically outperform the shared page
Product-led creative direction for the partnership
World Cup giveaway campaign — 81.1K views, 2,193 likes, 1,035 comments
O3 launch shoot
Campaign photography — the launch asset library.
Studio shoot delivering the launch asset library: product-led portraits and kit detail across the aubergine, cream ivory and obsidian colourways.
AubergineCream ivoryObsidian
Creative input
Shot direction and reference boards defined ahead of the day: lighting treatment, poses and colourway pairings mapped to the brand identity system.
Output sequenced into launch-phase social content, product listings and the campaign film.
O3 brand — creative development (in progress)
Early campaign photography built around O3's core identity — motion, intensity and discipline in training
Campaign portrait — brand mark and typographic treatment applied
Supported launch strategy, campaign concept development, creative direction and digital rollout planning, translating O3's brand positioning into a performance-led launch film and supporting campaign assets.
Takeaway
Partnership work like this is as much about restraint as creative output — keeping a partner's product visible and true to the brand's own voice, while building something new alongside it.
